CREATIVE PROJECTS
Below you can find my portfolio of creative work, everything from AWARD School, to my TikTok videos!
Bumble Pay: Share Your Values
PROPOSITION: The dating app that empowers women with every connection.
INSIGHT: The gender pay gap in Australia sits at 12%, greatly frustrating women in this country.
DELIVERABLE: A digital idea that communicates the benefits of the Bumble App
Anns Angels: Social Media Project
The official TikTok and Instagram of Doncaster Hockey Club's Women's Premier League Squad.
The aim of this project is to attract new talent to our women's section, retain current talent, promote women and girls in sport, and show off our fun and vibrant team.
As creator, I ideate, produce, edit, and feature in these videos.
This has been largely successful, resulting in two Spanish players coming to play for us, one mid-season transfer, and retention of all current players!
Change your Spots: Removery
PROPOSITION: Nothing needs to be permanent.
INSIGHT: Changing your spots is a popular metaphor for changing yourself.
DELIVERABLE: A print campaign (three ads).
SPOTIFY PLAYLISTS & ARTWORK
You may have noticed on my home page that I enjoy creating a range of Spotify playlists and artwork for these. I edit 35mm film photos I’ve taken on days and nights out with friends; an attempt to convey how listening to music can make you feel like you’re spending time with friends.
Click on each tile to take you to the Spotify playlist (& follow me!)
Ball Blush: Flavedo & Albedo
PROPOSITION: Cosmetics shouldn't come packaged in single-use plastics.
INSIGHT: Microplastics have become so pervasive that the average person would be horrified to learn where they have been found. For example, inside human testicles.
DELIVERABLE: A PR idea that inspires people to take action.
PHOTOGRAPHY
35mm photography, using a camera purchased for 5 euros from an Albanian Market which later burnt down.
CLICK on one of the images to take you to my photography page
Mood React: LIFX
PROPOSITION: Control your mood
INSIGHT: Young people are interested in curating their algorithm’s online to be tailored to their interests.
DELIVERABLE: A social media idea that works for either Instagram or Facebook.
Cole Clark Guitars: TikTok
The aim of launching the official TikTok of Cole Clark Guitars is to grow brand awareness amongst a younger audience. Cole Clark should be the first brand people think of when wanting to buy an acoustic guitar.
ICE-BREAKER BEER: Product Idea
SPRINGBOARD: The National Plan to End Violence against Women and Children.
INSIGHT: Men sometimes find it hard to call out their friends who are “ugly drunks”, resulting in their behaviour being viewed as socially acceptable. There is a strong relationship between violent behaviour and alcohol consumption
DELIVERABLE: Come up with a product, business or entrepreneurial idea.
The Pan to Last: Ironclad Pans
PROPOSITION: A non-stick pan that lasts
INSIGHT: We see stars as ever-lasting and untouchable
DELIVERABLE: Poster
Are You Living with Strangers? AncestryDNA
PROPOSITION: Find the real you
INSIGHT: Do we really know our family?
DELIVERABLE: 30 second TVC
Sister Cities: Exceptional Alien
PROPOSITION: Curators of culture are now your travel guides
INSIGHT: Although sometimes on opposite sides of the world, some cities or destinations can mimic each other's "vibe".
DELIVERABLE: A big idea, executed in three different mediums.